Impressions-Instances of Bazaarvoice content that are served to a device and loaded on the page.These events are automatically captured when you set up your Conversations display code. Page views-Page loads for webpages that contain Bazaarvoice code.These events are captured if you implement BV Pixel on pages where the conversion events occur. Conversions-Non-transactional interactions, such as clicks on a Store Locator or Where to Buy link, newsletter sign-ups, product registrations, or PDF downloads.These events are captured if you implement BV Pixel on the order confirmation page. However, Bazaarvoice encourages you to migrate to v2 (using the BV loader file, bv.js) for performance improvements and future innovations. Note: If you've an existing BV Pixel implementation that uses the scout file ( bvapi.js), refer to the BV Pixel v1 documentation. Use data collected about consumers along with UGC to target the right shoppers at the right time.Generate return-on-investment (ROI) reports related to key performance indicators.Use Bazaarvoice features to increase the volume of UGC.Discover key information about the impact of Bazaarvoice content on your online business.Generate valuable insights into your user-generated content (UGC) program.For non-transactional interactions (conversions), implement BV Pixel on pages where the interactions will occur.For product purchases (transactions), implement BV Pixel on all order confirmation pages on your website.You must implement BV Pixel on the following pages: It’s similar to other analytics-tracking services from Google Analytics or Omniture. Watch this video to learn why.īV Pixel is implemented using JavaScript. ![]() Implementing BV Pixel is essential for measuring the business impact of your user-generated content (UGC). ![]() Use BV Pixel to capture data about product purchases and non-transactional events, such as clicks on a Store Locator or Where To Buy link. ![]() Omnibus Directive for verifying consumer reviews.
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